What Are The Red Flags Of SEO Chicago Agencies?

Search engine optimization is the practice of optimizing your website, so it ranks high in the popular search engines. While it may sound simple, there is a lot that goes into it. Some website owners choose to perform their search engine optimization while others choose to hire search engine marketing agencies to take care of this vital task for them. Since the job is such an important one and hiring someone to do it for you does take money from your budget, it is crucial to fact check any company that you are considering using to optimize your website. Continue reading this helpful article to learn about what the things you should look for to ensure the firm you choose or may already be working with is doing a good job for you.

What proof does the agency have to show you? A good one should be able to demonstrate you what practices they are using to help SEO efforts. Sure, they could tell you how they helped this site or that site, but your focus should be on how they can help your site. Not only that, but they should be able to share with you information such as an SEO audit that they have done for your site, any content they have optimized for your site, and an analysis of your site’s profile. While it may take several weeks to see significant results, you should ask for specifics from the company working on your site.

What techniques has the company shared with you? A reputable service will be able to share with you exactly what they are doing to help get your site ranked highly in the search engines. You have every right to ask the company what they are doing, and if you get answers that you are not happy with, this could be a sign that you need to investigate further.

What has the company asked you for? If they haven’t asked you for anything, this should serve as a warning sign that they may not be doing what you expect them to be. Any optimization to your site will require help from you, the owner of the site. Some of the information that you may be asked for is your target keywords, access to your social media accounts, and any information about your past work or audits. If the agency does not have information from you, they are unable to perform long-term optimization efforts to your website. A reputable company will ask for your information so they can learn as much as possible and optimize your site the proper way.

What suggestions has the agency made for improvement? Every site could improve in one way or another, and you should receive information as to what changes you can make. If you find that you aren’t receiving this, the company may be doing nothing at all, or merely pointing lots of backlinks to your site. The top agencies like SEO Services USA – Chicago SEO want to work with you to help you succeed instead of making excuses or not offering you any feedback.

How much have your rankings improved? If you have found that your rankings fall, pay close attention. Now, don’t go crazy obsessing over them, but if you do see them decline steadily, the SEO efforts may not be the right ones for your site. Talk to the agency to find out what they are doing and why your site is falling the ranking order. If they are not sure or their answer seems fishy, this may be a red flag.

Are you seeing a drop in your traffic? To be honest, it could be related to the SEO efforts of the company working on your site, or it could be due to something unrelated. However, you do want to ask questions. Some of the things you should find out about are if there were any changes to the algorithm. Also, you should learn what changes have been made to your site in recent days. If the decline is due to the SEO practices, find out what those working on your site are planning to do to make up for the drop in traffic. You should get a clear and concise answer if the agency is a good one with a solid reputation.

What keywords are ranking your site? It is important that the right keywords are helping your site rank and if they aren’t, take heed. Do you know your target keywords? You should. Also, you should be aware which of them are bringing traffic your way. If you find that the organic keywords have been significantly changed, this could be a problem. You want people to visit your site because they want to be there and not because they were led there with unrelated keywords.

As you can see, there are many red flags that can warn you of a SEM agency that is not doing what you are paying them to do. Use the information that has been shared here to help you find and work with the best SEO company that you can find. By doing so, you will be able to watch your ranking rise and your traffic increase. Anything other than this should give you reason enough to question the efforts or lack of effort that is being made.

How to Fact Check Any Company

There are people, departments, and even entire organizations that are solely dedicated to fact check reports and stories. While some of the most well-known organizations that do fact checking focus on politics, there are also plenty of fact-checkers who make it their business to learn about companies. Companies need to learn if they can trust their potential service providers, partners, or clients.

Fact Checking A Company

If you want to check out statements for yourself or would like to work doing this for others, you can learn how to become a competent fact-checker. There are two core competencies that you will need to become a real fact checker:

1. You should be able to research independently. In other words, you will have to learn how to get to the source of data or information to figure out if reports are entirely true, somewhat true, or entirely untrue.

2. You should know something about the business of creating the types of reports that you plan to check. If you plan to check corporate claims, for example, you should have a good understanding of the kind of data that is used to make these reports. When you understand the process, it will be easier for you to spot potential weaknesses or flaws in the way information has been presented.

To better understand this process, it might help to consider an example. Let’s say a digital marketing company promises to provide your business with great returns because they can help your website get better ranks in search engines or more attention on social media. They might even give you some examples of their past successes.

If you’ve been in business for any length of time, you probably already know that you can’t just assume that they are only telling you the truth. How do you know if they are glossing over problems or exaggerating their success?

Researching Companies To Verify Past Results

To verify company claims, you might employ a few different strategies:

  • Ask to speak to references: To be sure that they did provide past clients with the services that they promise, you might ask to speak with business owners from the companies that they use as examples. For instance, the marketing company might point out the fact that they attracted thousands of new fans or followers to a social marketing page. However, you need to know if these social media connections were interested in the product and that many of them also turned into website visitors and buyers.
  • Research results on your own: Very often, you can spot problems with digital marketing services by only checking out the results for yourself. For example, if you want to research an SEO company, you can find out what kind of links the client has by using a free link checker. You can also check to see if the site ranks well for relevant keywords for their industry by conducting your searches on Google or another major search engine.

Why Is Company Fact Checking Important?

Every company wants to present themselves in the most positive way. That means that they might leave out some details or gloss over problems. To protect yourself or your business, you will want to take care to make sure that the company’s claims are realistic.

By learning to check facts, you can help save yourself or your employer a lot of time and money. It’s not always easy to confirm reports or make positive reports are presented in an honest way. However, learning to do it well can be a significant investment.